Career
What the camera saw
On 26 September 1960, Richard Nixon and John Kennedy met in the first televised U.S. presidential debate. Research and a book billed as a bestseller ask how much the way we look shapes the message we send.
Major #11: Communication StudiesThe story: Richard Nixon and John F. Kennedy (1960). The book: Presence: Bringing Your Boldest Self to Your Biggest Challenges by Amy Cuddy.
In this lesson
- Two men in a Chicago studio
- The powder and the picture
- What the research says
- The book: Presence
- What the evidence says about the book
- Where this comes from
- Try it today
- 4 questions to check yourself