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What the camera saw

On 26 September 1960, Richard Nixon and John Kennedy met in the first televised U.S. presidential debate. Research and a book billed as a bestseller ask how much the way we look shapes the message we send.

Major #11: Communication StudiesThe story: Richard Nixon and John F. Kennedy (1960). The book: Presence: Bringing Your Boldest Self to Your Biggest Challenges by Amy Cuddy.

About 8 minutes

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In this lesson

  • Two men in a Chicago studio
  • The powder and the picture
  • What the research says
  • The book: Presence
  • What the evidence says about the book
  • Where this comes from
  • Try it today
  • 4 questions to check yourself

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