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Business

Sell through people they trust

Tupperware flopped in shops until Earl Tupper pulled it from the shelves and sold it at home parties run by Brownie Wise. Research on referrals and word of mouth backs the idea, but it also shows that going viral is rare.

Major #10: MarketingThe story: Brownie Wise and Earl Tupper (1950s). The book: Contagious: Why Things Catch On by Jonah Berger.

About 8 minutes

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In this lesson

  • A clever bowl that would not sell
  • The party was the product
  • What referrals and word of mouth are worth
  • The book: Contagious
  • What the evidence says about the book
  • Where this comes from
  • Try it today
  • 4 questions to check yourself

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