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Leave the other side a way to say yes

In October 1962, President John F. Kennedy helped end the Cuban missile crisis with a public offer and a private promise. Research on negotiation shows how often both sides miss a deal that would serve them both.

Major #9: Political ScienceThe story: John F. Kennedy and Nikita Khrushchev (1960s). The book: Getting to Yes: Negotiating Agreement Without Giving In by Roger Fisher and William Ury.

About 8 minutes

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In this lesson

  • Black Saturday, 27 October 1962
  • A public offer and a private promise
  • Why sides miss the deal that suits both
  • The book: Getting to Yes
  • What the evidence says about the book
  • Where this comes from
  • Try it today
  • 4 questions to check yourself

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